Since the brand’s inception, Josh has been at the helm of driving Zelle’s vision when it comes to brand strategy, creative and media - first on the agency side and now in-house with the brand. As the Sr. Director of Brand Marketing, Josh has expanded the narrative of how consumers can benefit from using Zelle®. He has also conceptualized and launched enhanced brand experiences, which place Zelle® within important cultural moments and create more connection points for users to transact with Zelle®. With a background in leading entertainment brands, Josh understands the value of connecting a brand with culture in authentic and meaningful ways where everyone wins.