Rebecca Winston is the Director of Marketing Analytics at Casper. Rebecca initially joined the company as Marketing Director for Offline Media and was eager to join a team dedicated to developing a more holistic approach across all lines of business. She has since expanded her role into Analytics, overseeing brand health and measurement for all marketing initiatives across Casper’s omni-channel business. Rebecca is a forward-thinking marketer with experience across both the agency and brand side. She has over a decade of experience building brands, generating revenue, and increasing market share by analyzing, planning, and executing multi-channel media strategies.

Prior to Casper, Rebecca held various leadership roles at Horizon Media.