Ian Dallimore is VP of Digital Growth and GM of Programmatic at Lamar Advertising, driving digital transformation by collaborating with programmatic SSPs, DSPs, brands, and agencies to develop strategic DOOH solutions. He has played a key role in scaling technologies like AdStruc, Blue Bite, and Vistar Media, contributing to Vistar’s acquisition by T-Mobile. A thought leader in OOH, Ian has served on multiple industry boards and hosts the Digital & Dirt podcast. A Louisiana State University graduate, he was named an OAAA Rising Star and Forty Under 40 honoree. Ian lives in Baton Rouge with his wife, Katie, and their four kids.