Prior to Place Exchange, Dave developed strategic initiatives and revenue-generating products at the convergence of technology, design and media as Chief Strategy Officer of Intersection. Under Dave’s leadership, the company became the first in the world to integrate location-based mobile into Out of Home, and the first in the U.S. to execute a mobile purchasing campaign directly from street signage. Dave led the development of the groundbreaking advertising platform for Link, driving revenue for cities and presenting unique opportunities for brands to tell their story in context of dynamic streets around the world.