Bill is the Vice President of Digital Deployment for Lamar. He has over 30 years of experience in the outdoor advertising industry. He has been with Lamar since 1999 where he has acted in various operational roles. In 2003, Lamar became one of the early adopters of digital displays. In 2004, Bill took over the responsibility for this developing this new product. To date, Lamar has installed over 4,400 digital displays. Behind Bill’s effort, Lamar has also been a leader in the development of digital standards and has pioneered several innovative sales applications always expanding the potential of digital display technology.

Bill received his undergraduate degree in Mathematics from Marquette University. Shortly afterwards, he got an MBA from UCLA. Bill is one of the original members of the OAAA digital signage committee and acted as the committee chairperson for several years. Bill an OAAA Hall of fame member.