Dylan Mabin is President of Geopath, the industry body responsible for audience measurement and auditing of out-of-home-media. Mabin is an audience insights researcher and OOH media expert who specializes in geoinformatics. Mabin joined Geopath to expand the capabilities of the measurement body’s geospatial data and infrastructure. During his tenure at Geopath, he has been the main architect of Geopath’s insights capabilities and the visionary behind the ongoing evolution of OOH media measurement solutions. Prior to coming to Geopath, Mabin worked as a geospatial consultant in the commercial, financial, and political arenas where he helped a wide range of businesses and organizations.