Haylee Cotta is a new member of the OAAA team, working in tandem with the OAAA Head of Industry Initiatives. She is responsible for supporting the OAAA’s internal and external initiatives across multiple programs – research, standards & practices, marketing, membership, and more.

Haylee has almost a decade’s worth of experience within the OOH industry. Her experience encompasses a mix of both traditional and experiential OOH planning and execution across both holding company and independent groups, working at specialists such as Billups, dentsu, and most recently, Hearts & Science. She has represented a wide array of clients, including some of the leading OOH spenders in the entertainment, tech, and CPG retail categories. Haylee also has recent experience as a programmatic DOOH super user, where she acted as the hands-on-keys, launching and optimizing programmatic campaigns for her clients.

Haylee has thorough knowledge of industry best practices and expectations for both brands and suppliers, and is excited to help serve and drive the industry forward in a collaborative manner.