Jeff Jan oversees all OAAA industry initiatives, committees, and councils. Working directly with the trade association’s extended ecosystem of OOH media owners and ad technology subject matter experts, he guides the development of research, technical standards, best practices, new ad formats, and thought leadership. In addition, he serves as a key partner with external trade bodies such as the 4A’s, IAB, ANA, Geopath, and MRC to represent the OOH agenda across the broader advertising and media ecosystem.

Jeff Jan most recently served as Head of Growth at Billups, a full-service OOH company providing ad technology, managed services, strategic media planning and buying, data science, and attribution, where he championed brand communications, digital marketing and innovations that elevated the organization’s business development, EMEA expansion and two recent ad tech acquisitions. Earlier in his seven-year tenure at the company, he was Senior Vice President, Strategy, contributing to Billups’ measurement and attribution products, revenue growth, and strategic services.

Before joining Billups, he held key positions at several agencies including, Wieden + Kennedy, TBWA/Chiat/Day, and Crispin Porter + Bogusky. He was also a past recipient of OAAA’s OOH Media Plan of the Year and OBIE awards for brands such as Varo Bank, Jordan, Jollibee, and Oracle.