Lead, OOH Media Investment
As Investment Lead at Meta, Christine leads outdoor, audio and print channel investment strategies, driving innovation across the Meta portfolio including the family of apps and reality labs. Partnering with cross-functional senior leaders and managing the external agency relationship. Christine is responsible for thought leadership, best practices, and recommendations for how and when to leverage short-term vs. long-term investment tactics for Meta’s portfolio approach. Prior to starting at Meta, Christine lead US Media at Mastercard and worked at the New York offices of Digitas and Mindshare on top brands such as American Express and Sprint Wireless.