*All agenda times are listed in Central Time zone.

Main Stage, Tracks and Townhalls Agenda

Wednesday, March 29, 2023

7:00 AM - 12 :00 PM       


Grand Hall Foyer, 2nd Floor 

7:30 AM - 8:45 AM 

Networking Breakfast 

Grand Hall Ballroom, 2nd Floor

8:45 AM - 12:45 PM                      

General Session Reconvenes

Sessions include:

8:45 AM - 8:55 AM

8:55 AM - 9:15 AM

9:15 AM - 9:35 AM

9:35 AM - 9:55 AM 

9:55 AM - 10: 15 AM

10:15 AM - 10:45 AM 

10:45 AM - 11:00 AM 

  • Networking Break 

11:00 AM - 11:20 AM

11:20 AM - 11: 35 AM

11:35 AM - 12:05 PM

12:05 PM - 12:35 PM

12:35 PM - 12:45 PM

Grand Hall Ballroom, 2nd Floor                                                                                                                                                                                                                                                                                                                                                                                                           

12:45 PM

Conference Concludes


1:00 PM - 3:00 PM                                                                                                                                                                                                                                                                                                                    

Geopath Training 

Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion on how data can help turn an initial client brief into a winning plan.

Panelists will share best practices for blending market knowledge with Geopath and other data sources to identify the best media to include when building a competitive plan. The panel will also share ideas for using audience data to find the hidden strengths of OOH inventory in any plan and suggest metrics, beyond Total Impressions, that can help guide the selection of media to meet client goals. Finally, our experts will discuss some of their experiences measuring outcomes and suggest how measurement can best be incorporated into any proposal. 

Piper Wirth, Group Account Director, RapportWW
Heather Harder, Director National Sales, YESCO
Andrew Marcus, SVP Research & Insights, Clear Channel Outdoor
Scott Fiaschetti, EVP Marketing, Geopath

North Coast A/B