*All agenda times are listed in Central Time zone.

Female Quotient Equality Lounge

The Female Quotient Equality Lounge is located in The Hub, the last booth on the right side.

Tuesday, March 28

7:50 AM - 8:15 AM                                                                                                                                                           

Becoming the Main Character: How Employees Can Take Control of Their Career Journeys
Successful career management and cultivating a strong personal brand are essential for many reasons, including creating new opportunities for growth, financial success, personal fulfillment, preventing burnout and more. Finding the right job is only half of the battle – the other half is to identify and create your own path of opportunities for growth. Join us as we hear from industry leaders on how they became the main characters of their careers by overcoming challenges, shifting mindsets and forging their own path.

1:10 PM - 1:40 PM

Creating Change: How Companies Are Improving Equity from the Ground Up
The business case for diversity, equity and inclusion (DEI) is stronger than ever; however, the advertising industry is still lacking diversity up and down the ladder. Studies have shown that diverse companies are more likely to outperform their less diverse competitors. In this conversation, join industry experts as they discuss how companies can do their part to implement change from the ground up and drive real progress to increase diversity in the advertising talent pipeline and ensure equal opportunities for career advancement for all.

4:05 PM - 4:30 PM

Bringing the Industry Together to Advance DEI with OOH UNITED
OOH UNITED was established as the impetus for advancing a culture of inclusion throughout the out-of-home industry. Each letter of the word UNITED represents a pillar of success used to build a strong, safe, and harmonious foundation for inclusion: Understand, Nurture, Involve, Transform, Engage, and Develop. Join us as we hear from industry experts from OOH UNITED on the importance of DEI and how the industry is coming together collectively to cultivate a more inclusive space that will empower our future leaders for decades to come.

Independent Stage

Tuesday, March 28

Segment I


10:55 AM - 11:25 AM

Great Creative: The Key to Renewals and New Business
Join leading OOH creative experts as they share their knowledge in maximizing clients results by sharing insightful business processes and showcasing insightful case studies.
Eddy Herty – VP, National Creative Director of OUTFRONT STUDIOS
Mike McGraw – SVP, Executive Creative Director, Clear Channel Outdoor
Mendi Robinson – Vice President of Creative, Lamar Advertising Company

11:25 AM - 11:45 AM

Independents talk OOH
Dave Westburg, Billboard Insider, will lead a panel discussion with three independent billboard operators.
Neil Bell, New South Outdoor
Diana Stevenson, Grace Outdoor Advertising
Chris Zukin, Meadow Outdoor

Segment II


2:10 PM - 3:00 PM                               

Organic Digital Development
Bill Ripp, Lamar Advertising Company and Kerry Yoakum, OAAA will discuss the latest information regarding organic digital development, including site selection, legal considerations, industry resources, and provide a short case study.