Agenda: 2023 OOH Media Conference

10:00 AM - 12:00 PM	Geopath Board of Directors Meeting
12:30 PM - 1:45 PM	OAAA Board of Directors Meeting
1:45 PM - 2:00 PM	Break
2:00 PM - 4:00 PM	OAAA Leadership Summit *Invitation only
5:30 PM - 7:30 PM	Welcome Reception in The Hub sponsored by Broadsign

7:30 AM - 8:30 AM	Networking Breakfast in The Hub The Hub is the central location for attendees to gather to experience the offerings OOH vendors provide for the industry, socialize during meal functions, experience pop-up sessions in the new stage area, or grab a latte in the cafe.
8:30 AM - 10:30 AM	General Session Convenes Sessions Include: Welcome + State of the Industry Anna Bager, President & CEO, OAAA Crossing the Generational Divide Jason Dorsey, Generations and Behavioral Researcher and President, The Center for Generational Kinetics A Fireside Chat with Sophie Kelly, SVP of Whiskies, Diageo North America Interviewed by Anna Bager, President and CEO, OAAA
10:30 AM - 11: 00 AM	Networking Refreshments Break In the Hub sponsored by Circle Graphics
11:00 AM - 11:45 AM	General Session Reconvenes Sessions Include: The 2023 Outlook for High-Growth Brands Brittany Deems, Brand Marketing Director, Coterie Josh Fajardo, Sr. Director, Brand Marketing, Zelle Additional Speakers TBA Defining the Next Era of Marketing, Media, Creativity and Consumer Experience David Sable, Co-Founder & Partner, DoAble Interviewed by Anna Bager, President & CEO, OAAA
11:45 AM - 12:45 PM	Tracks Three concurrent program tracks provide attendees with an opportunity dig deeper on the topics most relevant to their business.
	Track I : Omnichannel Marketing How OOH Can Help Connect a Fragmented Media Ecosystem The nearly infinite number of screens, platforms and channels defining today’s media landscape make reaching consumers with cohesive brand experiences incredibly challenging. In this track industry experts unpack the power of OOH to breakthrough a fragmented media landscape, bridge the gap between IRL and URL, ultimately connecting with consumers wherever they are.
	Track II Data Innovation How OOH Can Help Brands Thrive in Today’s Marketplace High performing campaigns that maximize impact and ROI have always been key for advertisers – and today’s complex macroeconomic environment is driving even greater focus on efficacy and efficiency. At the same time, ongoing cookie deprecation has resulted in renewed attention being paid to context, location and other data signals. In this track, industry experts explore how infusing data, creativity, and innovation into OOH’s legacy location and context strengths open a wide range of opportunities for brands to supercharge growth- even in challenging times.
	Track III: Measurement in 2023 and Beyond How OOH Can Deliver Metrics that Matter to Brands Understanding efficacy and impact has always been important for advertisers, and increased sophistication around the KPIs that define it mean there is a far broader set of outcomes being measured by brands. In this track, industry experts discuss the innovative ways OOH can provide this information and insight, ultimately delivering the metrics that matter to today’s marketers.
12:45 PM - 1:45 PM	Networking Lunch in the Hub sponsored by Williamson & Associates
1:45 PM - 4:00 PM	General Session Reconvenes Sessions include: Balancing Brand and Performance in the New Brand Economy Brad Backenstose, Executive Director, New Economy Lead, Wavemaker What’s Your Story? How Storytelling Can Transform an Industry Wayne Partello, Co-Founder, CEO, Cuento and former CMO, San Diego Padres Building a More Diverse and Equitable Industry Introduction by Marc Fenty, SVP, Director of OOH, Horizon Media and Co-Chair, Founding Member, OOH UNITED Jeff Marshall, Chief Diversity Officer, Head of Diversity, Equity & Belonging, UM Worldwide Anna Bager, President & CEO, OAAA
4:00 PM - 4:30 PM	Networking Break in The Hub sponsored by Circle Graphics
4:30 PM - 5:15 PM	Breakthrough Town Hall Sessions New in 2023, Town Halls are interactive sessions, facilitated by a cross-section of industry experts. Attendees will debate, discuss, and identify what’s needed to address critical OOH issues, surfacing what’s needed to advance the industry. The output from these Town Halls will help inform OAAA and member activities for the year to come.
	Town Hall I: Breaking Through How can we help the larger advertising industry better understand the full scope of OOH’s promise?
	Town Hall II: OOH’s Programmatic Breakthrough What will it take to better incorporate OOH into the larger programmatic landscape in the next 12 months? How can we leverage programmatic to drive net new revenue and growth for the industry?
	Town Hall III: Share Shift Why are brands underspending in OOH - what’s in the way? How can we breakthrough this resistance?
7:00 PM - 8:30 PM	Industry & OBIE Awards
8:30 PM - 11:00 PM	OBIE's After Party hosted by Lamar

7:30 AM - 8:30AM

Networking Breakfast

8:30 AM - 12:00 PM

General Session Reconvenes

Sessions include:

Sustainability & Responsible Growth:
A New Model for Brands, Businesses, and Industries
Rupen Desai, Co-Founder, The Shed28, Former CMO, Dole Sunshine Company
Local Case Study Award Presentation
How a Disruptor Brand Disrupted with OOH
Stephen Lease, Co-Founder & CEO, goodr
Geopath President’s Address
Dylan Mabin, President, Geopath
Panel Discussion: OOH Measurement- What’s Next?
Ari Buchalter, CEO, Place Exchange
George Ivie, CEO and Executive Director Media Rating Council (MRC)
Dylan Mabin, President, Geopath
Andy Sriubas, Chief Commercial Officer, OUTFRONT Media
The Global POV
Tom Goddard, President, World Out of Home Organisation and Chairman, OOH Capital
Special Guest TBA
The Leadership Outlook
Jeremy Male, Chairman and CEO, OUTFRONT Media
Sean Reilly, President and CEO, Lamar Advertising Company
Scott Wells, CEO, Clear Channel Outdoor America
Closing Keynote TBA

12:45 PM

Conference Concludes