7:00 AM - 12 :00 PM       

Registration

Grand Hall Foyer, 2nd Floor 

7:30 AM - 8:45 AM 

Networking Breakfast 

Grand Hall Ballroom, 2nd Floor

8:45 AM - 12:45 PM                      

General Session Reconvenes

Sessions include:

8:45 AM - 8:55 AM

• Welcome Back
  Anna Bager, President & CEO, OAAA

8:55 AM - 9:15 AM

• A Fireside Chat with Kevin Mclaughlin, Chief Marketing Officer, Consumer Group, T-Mobile
  Moderated by Anna Bager, President & CEO, OAAA

9:15 AM - 9:35 AM

• Local Case Study Contest Winners and Presentations
  Steve Nicklin, SVP Marketing & Analytics, OAAA
   Scott Fiaschetti, EVP Marketing, Geopath

9:35 AM - 9:55 AM 

• A Fireside Chat with Adam Ochman, Global Director, Marketing Solutions, Wanderlab, Tripadvisor
  Interviewed by Esther Raphael, Chief Marketing Officer, Intersection

9:55 AM - 10: 15 AM

• Geopath President’s Address
  Dylan Mabin, President, Geopath

10:15 AM - 10:45 AM 

• Panel Discussion: OOH Measurement- What’s Next?
  Ari Buchalter, CEO, Place Exchange
  George Ivie, CEO and Executive Director Media Rating Council (MRC)
  Dylan Mabin, President, Geopath 
  Andy Sriubas, Chief Commercial Officer, OUTFRONT Media
  Moderated by: Chris Wilson, CEO, HyphaMetrics

10:45 AM - 11:00 AM 

• Networking Break 

11:00 AM - 11:20 AM

• Media Trends Report
  Mark Boidman, Partner, Media Group Head- Investment Banking, Solomon Partners  

11:20 AM - 11: 35 AM

• The Global POV
  Tom Goddard, President, World Out of Home Organisation and Chairman, OOH Capital

11:35 AM - 12:05 PM

• The Leadership Outlook
  Chief Executives from the three largest US OOH companies to share their perspectives about the current state of the market, as well as predictions for its future.
  Jeremy Male, Chairman and CEO, OUTFRONT Media
  Sean Reilly, President and CEO, Lamar Advertising Company
  Scott Wells, CEO, Clear Channel Outdoor America
  Moderated by Ari Buchalter, CEO, Place Exchange

12:05 PM - 12:35 PM

• A Fireside Chat with Mitch Landrieu, White House Senior Advisor & Infrastructure Coordinator
  Interviewed by Anna Bager, President & CEO, OAAA

12:35 PM - 12:45 PM

• Closing Remarks 
  Anna Bager, President & CEO, OAAA
  Dylan Mabin, President, Geopath

Grand Hall Ballroom, 2nd Floor                                                                                                                                                                                                                                                                                                                                                                                                           

12:45 PM

Conference Concludes

1:00 PM - 3:00 PM                                                                                                                                                                                                                                                                                                                    

Geopath Training 

Join our panel of experts from both the buy and sell-sides of the OOH industry for an interactive discussion on how data can help turn an initial client brief into a winning plan.

Panelists will share best practices for blending market knowledge with Geopath and other data sources to identify the best media to include when building a competitive plan. The panel will also share ideas for using audience data to find the hidden strengths of OOH inventory in any plan and suggest metrics, beyond Total Impressions, that can help guide the selection of media to meet client goals. Finally, our experts will discuss some of their experiences measuring outcomes and suggest how measurement can best be incorporated into any proposal. 

Piper Wirth, Group Account Director, RapportWW
Heather Harder, Director National Sales, YESCO
Andrew Marcus, SVP Research & Insights, Clear Channel Outdoor
Scott Fiaschetti, EVP Marketing, Geopath

North Coast A/B